Martin Engebretsen is project leader. He is professor of Language and Communication at Department of Nordic and Media Studies, University of Agder, Norway. His research interests include multimodal discourse analysis, journalism studies and the digitization of text genres.
Helen Kennedy is the co-researcher on the project. She is Professor of Digital Society at the Department of Sociological Studies, University of Sheffield. She has lots of experience researching different aspects of digital media and everyday life.